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The 7 Main Types of Logos - Famous Brand Examples

Updated: Dec 14, 2021

There are 7 main different types of logos. We will go over the difference between what makes a good or bad logo and the psychology behind what makes a great symbol for your brand. We will provide you with tips & tools to use to create your own Logo or if DIY Design is not your thing, I can personally help you "Brandstorm" & create it for you.


Logos serve to represent a given organization or company through a visual image that can be easily understood, recognized & remembered.


-- A logo generally involves symbols, stylized text, or both and are usually created by a graphic artist who consults with the brand and marketing experts.


I WAS AT CHURCH ONE SUNDAY WITH MY DAD AND A PASTOR STARTED TALKING ABOUT LOGOS!? I WAS SURPRISED TO HEAR THIS IN CHURCH AND TO LEARN ABOUT THE GREEK ORIGINS OF THE WORD. EVEN IN THE DICTIONARY, IT IS DEFINED AS FOLLOWS....


LO·GOS /ˈLŌGŌS/

NOUN 1) THE WORD OF GOD, OR PRINCIPLE OF DIVINE REASON AND CREATIVE ORDER.


BASED ON THAT DEFINITION, & REGARDLESS OF YOUR BELIEF.. THAT IS POWERFUL! YOUR LOGO IS SO IMPORTANT!


-- In the next few blog posts we will take a deeper dive into what makes for a great logo. We will show you how we learned to create them & our favorite styles.


Below is an image that shows a few famous brand logos in order to show you the difference between the 7 popular types of logos which are:

  • Emblem

  • Letter Mark

  • Work Mark

  • Pictorial Mark

  • Combination Mark

  • Abstract Mark

  • Mascot Mark




These Next Examples go a little deeper into the psychology behind the colors and symbols. We will take a better look at that in the next few blog posts.




I need you to know how important this truly is for the foundation of your brand. The logo is the cornerstone. How you will be remembered, associated..


Disclaimer: The logos used in these graphics are copyrighted by the respective company and are simply being used by GG as educational references.

But you get the idea, the huge brands we buy from every day started as tiny little companies. But they stood out! They beat out the competition. You need something that sets you apart.


Starbucks Logo Breakdown

McDonald's Logo Breakdown



Need help with redesigning your current logo? Or not interested in DIYing your own?

Contact me for a free brand audit: Kally@goodnessgraphics.com

-- or view my portfolio at GoodnessGraphics.com


Below is an example of my logo for GG along with my main color palette and the Hex codes for each color.






Stay tuned as we break down colors and fonts in branding, up next!


Join our Creative Corner Facebook Group for access to live videos, insider tips & more! More info on the page linked below.




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